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๋ธ ๋…ธํŠธ๋ถ ๋Ÿฐ์นญ ํ–‰์‚ฌ - ๋ฏธ๊ตญ vs ํ•œ๊ตญ

OkOJJ 2007. 7. 5. 13:39
โ˜ž ์›๋ฌธ๋ณด๊ธฐ : http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/


์‚ฌ์šฉ์ž ์‚ฝ์ž… ์ด๋ฏธ์ง€

Two identical product launches on two continents. Two pictures photographed the same day. Two radically different approaches to marketing.

์šฐ๋ฆฌ๋‚˜๋ผ๋Š” ๋‚˜๋ž˜์ดํ„ฐ๋ชจ๋ธ์ด ์—†์œผ๋ฉด ์žฅ์‚ฌ๊ฐ€ ์•ˆ๋˜๋‚˜๋ณด๋‹ค.
๋ฐ˜์‘ํ˜•